Opinions expressed by Entrepreneur contributors are their own. When it comes to public relations, many small businesses and entrepreneurs balk at the cost of sending out traditional press releases.

How many times have you written a blog post that has faded into obscurity never to be seen again? No views, no shares, and don’t even dream of any links. Even worse, how many times have you ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...