While everyone debates agentic shopping, Amazon’s Rufus is racking up sales

Most striking: nearly all incremental holiday growth on Amazon came from AI-assisted shopping. Rufus sessions rose ...
Benzinga.com

Amazon Expands AI Shopping Assistant Rufus to All US Customers As Prime Day Approaches

Amazon.Com Inc (NASDAQ:AMZN) has made Rufus, its AI-powered shopping assistant, available to all U.S. customers in the Amazon Shopping app. Rufus aims to help users save time and make informed ...
AOL

What is Rufus? Everything to know about Amazon's AI assistant that’s definitely not Alexa

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this ...
Fox Carolina

How Amazon’s new AI tool can help you save

(InvestigateTV) — Amazon makes it easy to click and buy, but that doesn’t guarantee the best price. Kyle James with the website Ratherbeshopping.com said it’s easier than ever to make sure you’re ...