Amazon is automatically upgrading Prime members’ Alexa to Alexa Plus on Echo devices. Alexa Plus uses advanced AI for more natural conversations and context awareness. Users do not choose to opt in, ...

Alexa+ now lets users choose how it responds, with new personality styles including Brief, Chill and Sweet for a more ...

Something to look forward to: Amazon is giving its Fire TV operating system a visual refresh, and while it's not a radical reinvention, the changes are clearly aimed at making the interface feel ...

Amazon's digital assistant is going to offer more personalized experiences thanks to its newly implemented personalities.