Cybersecurity should be as much about monitoring ad calls as securing fire-walls, according to a cybersecurity firm.

Learn why personalized ads that appear after searching for or talking about an item make us feel uncomfortable and less likely to buy.

Years into the grand experiment of personalized digital marketing, most of us have had the experience: You search for a product—or just casually mention it. Suddenly, ads for that exact item stalk you ...

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.

Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting in the second quarter, advertisers in the U.S. will now be able to use ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...