Puma's first North American flagship opens in Manhattan on Thursday morning. And it's huge. The opening comes as Puma gains momentum in the U.S. Puma is still growing its direct-to-consumer business.

Believe it or not, it’s easy to miss Puma’s signature sneakers at the brand’s retail stores. The lion’s share of the space in these bright shops is dedicated to stylish and sporty jeans, jackets, ...

In Manhattan shops come and go all the time. Still, it was with surprise that New Yorkers watched the swift transformation of a retail space in Union Square from wine store to Puma concept store ...