We test an information theory of prosocial behavior whereby ego utility and self-signaling crowd out the effect of consumption utility on choice. The data come from two field experiments involving ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Random acts of kindness help others—but they're good for the helpers, too 💗 Reviewed by Amy Morin, LCSW When was the last ...

In the social sciences, researchers often use the umbrella term prosocial leadership behaviors to refer to a leader’s intentional actions that promote well-being and growth. Here are the three Core ...

Prosocial behaviors are voluntary actions intended to help others. Children display prosocial behavior when they share toys, comfort someone who is sad, or work together to complete a task. Share on ...

The reflections from my students, combined with recent research on prosocial behavior during the COVID-19 pandemic, provide evidence of helping behaviors during this challenging time, and also ...