Tthe brain's parenting circuitry (MPOA) drives helping and comforting behaviors toward peers through the dopamine reward ...

New research published in Intelligence provides evidence that wisdom guides our creative abilities toward benefiting others. The findings suggest that while creativity is powerful, it requires the ...

Humans and animals share a remarkable capacity to sense when others are in distress and respond with comforting behavior. But the motivation for doing so, and why it sometimes breaks down, has been ...

Researchers found that neurons involved in parental care also activate during comforting behavior in mice. The circuit links caregiving with the brain’s reward system, suggesting prosocial actions may ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...