One of the most expensive mistakes in product development is waiting to engage packaging engineering until after the product is developed.

Effective packaging design involves more than just wrapping; it also involves branding, evoking feelings, and telling a story. Consider ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

The Pentawards has released its annual report unveiling the top packaging design trends set to take over 2025. With cultural shifts, changing consumer habits and an increased focus on environmentalism ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

Every year, millions of products arrive at their destination compromised by transit damage, despite being packaged with ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...

The Heinz Dipper is a simple design innovation we wish we thought of—and it’s about to prevent a lot of ketchup stains. Roxberry is a ‘better-for-you’ soda, but its branding is an absolute sugar rush ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

When Daily Harvest expanded to sell its products in retail stores in 2023, the direct-to-consumer vegan food delivery brand learned that what works for DTC doesn’t always necessarily translate to ...

Why did one of bourbon's most innovative distillers completely redesign their packaging? Bardstown Bourbon's bold ...