Mastercard said that that it does not sell any information that could identify individual cardholders. The company explained its decision to remove certain advertisements by saying that the listings ...

Billy Crudup opened up in a new interview about how he came to voice the Mastercard “Priceless” ads, that aired throughout the late ‘90s and early 2000s Crudup said that it took him a while to realize ...

While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have evolved far beyond measurement. The use of transactional data is ...