Artistic Entertainment Services plays a role in more than a dozen of the most recent Rose Parade floats. Workers on the San Diego Zoo Wildlife Alliance Rose Parade float at the Rosemont Pavillion in ...

The award is given to the float with the “most outstanding use of imagination, innovation and technology,” according to a Facebook post by the Cal Poly Rose Float team. “I feel like it’s really ...

For the Eaton and Palisades fire survivors on the “Rising Together” float, a wet and cold ride down Colorado Boulevard on New Year’s Day was a one-of-a-kind experience. “After all we’ve been through ...

This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today. The annual Pasadena Rose Parade took ...

Jan. 1 isn’t just the day of the Rose Parade and the Rose Bowl. This year, it also marks the launch of a major milestone in U.S. history: the start of America’s 250th birthday year. In Pasadena, ...

Add Yahoo as a preferred source to see more of our stories on Google. The Rose Parade is hours away -- rain or shine and volunteers have spent countless hours decorating floats, and now those famous ...