These are the most interactive bricks in the universe.

After decades of collaborating with external partners to create Lego-branded video games, The Lego Group established its own internal development team several years ago. That team was Light Brick ...

When you think of Lego video games, your mind likely jumps to one of the numerous Lego films or franchise spin-offs. Maybe The Lego Movie games, or Lego Harry Potter, Lego Batman, or Lego Star Wars.

The LEGO brand has seen no shortage of video game adaptations, as seemingly every major entertainment property has taken the LEGO world for a spin. That said, there’s something compelling about the ...

With the Smart Brick, Lego is launching a building block that makes building more interactive with sound and lights. — Photos: Lego/dpa Danish toy maker Lego has unveiled what it says is one of the ...

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

Lego is finally moving into the 21st century by introducing its very first 'smart brick' - its first major new design in 50 years. The new bricks have miniscule micro chips inside them - smaller than ...

LAS VEGAS—Lego’s newest Luke Skywalker mini figurine can make lightsaber sound effects all on its own. The Lego Group is making its CES debut by launching a new lineup of toys called Lego Smart Play.