Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Generation Alpha kids are growing up with technology and social media from birth. Inclusivity and diversity are shaping this generation’s views and values. Understanding mental health is a priority ...

I was shaking my head at a few recent interactions with younger people and their obsession with screens. Then I felt like my parents ("Back in my day ...") and decided maybe it was time to reframe my ...

According to the study by Hypercollective, 83.3% of children use digital devices, with smartphones emerging as the dominant screen for 75.7% of kids ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha. Although this cohort, born between 2010 and 2024, is still too ...

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.