When the Fender Electric Instrument Manufacturing Company launched in 1946 in a sleepy suburb of Fullerton, California, little did it know how much of an imprint Fender the brand would have on the ...

Fender, a famed pioneer of the electric guitar, is now allowing musicians to customize their instruments in more ways than ever before– or at least for a lower price point than they could via its ...

Off-the-shelf electric guitars and basses are great, but how about the chance to spec your own unique Fender? US customers have enjoyed the chance with the company's official Mod Shop since 2016, and ...

BURBANK, CA--(Marketwired - June 14, 2016) - Fender Musical Instruments Corporation (FMIC) debuts the new Fender Mod Shop, an immersive digital studio experience providing consumers with the ability ...

Typically, ordering a custom guitar not only means spending more money, but it usually means an extended wait as well. Fender has a solution for both of those issues, taking a cue from the likes ...

Join us on a trip through Fender's factory, Custom Shop, Master Builder department and head office, in celebration of a radically innovative instrument that continues to find new ways to move music ...

No matter how good the tone of modern materials such as Flaxwood and Arium are claimed to be, some players will simply not entertain owning a guitar unless it's made from vintage wood. Fender has soft ...