Forbes contributors publish independent expert analyses and insights. I write about branding, trends, creativity and disruptive businesses. Pitching ideas is easy. Finding big problems in large ...

Innovation starts with understanding your customer. This simple framework helps uncover real problems and engineer meaningful solutions. Too many companies launch new products or services without a ...

The current era of efficiency and optimization has ushered in AI assistants and automation to help get the job done faster. While these tools undoubtedly accelerate performance, companies should not ...

SAN FRANCISCO, Nov. 21, 2024 /PRNewswire/ -- Zingly.ai, the GenAI and digital-first CX Center provider, released survey results indicating a critical gap in current customer experience offerings, ...

The human brain doesn’t remember everything verbatim. It remembers meaning. Patterns. Emotional weight. That’s the standard ...

I was recently reminded how important customer service and simply caring about the customer is for any business. My husband and I had our first child in November, and as parents do, we’ve purchased a ...

Model Context Protocol (MCP), a new open standard that defines how AI systems connect to data and tools, helps solve the interoperability challenge by functioning as a universal adapter for AI agents.

McDonald's is one of the most popular restaurants in the world, but the company has been witnessing a troubling shift in customer behavior lately as the economy strains many of its customers, forcing ...

Hilton's CEO, Christopher Nassetta, said he's not afraid of customers with problems. He said solving customers' problems makes them more loyal to a brand, rather than perfect service. Hilton has over ...

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When I stepped into the role of CEO at BeyondTrust, the pressure to continue accelerating innovation was immense. It’s a common challenge for leaders today, especially in a fast-paced field like ...

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