Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

Search marketing is still as powerful as ever. Google recently surpassed $100 billion in ad revenue in a single quarter, with more than half coming from search. But search alone can no longer deliver ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Content-based "contextual" advertising continues to essentially get a thumbs down from brands -- especially when it comes to media buys on connected TV (CTV) platforms, according to a recent Gracenote ...

TV audiences are rallying around CTV, and advertisers are following suit . But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience ...

Expanding CTV Capabilities and Merging Brand Impact with Digital Precision IRVINE, Calif.--(BUSINESS WIRE)-- Viant Technology Inc. (DSP) (NASDAQ: DSP), a leader in CTV and AI-powered programmatic ...