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China’s mini dramas may be onto something big
Audiences in Southeast Asia love Chinese micro series. In the US, interest in the format is picking up You have fast food and fast fashion, so why not fast soap operas? In our attention-deficit era of ...
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China's micro-drama boom eyes global market
“God of Wealth, when will you finally side with me?” On a rainy night, after finishing overtime work, the female protagonist Xuanler, exhausted, looks up at the sky and mutters this. Xuanler, an ...
Micro-drama revenues in China are set to surpass the country’s domestic box office this year, according to a report by Media Partners Asia (MPA). The report focuses on the global serialized short-form ...
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