Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Augmented reality (AR) ― a technology that overlays digital assets onto real-world environments ― is set to transform how business is conducted. It will affect everything from selling and marketing ...

Experiential brand marketing in 2026 focuses on creating genuine human connections rather than just transactional ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

Giving autistic people the opportunity to experience a major sporting event in a safe environment is the latest project in IT supplier CGI’s virtual reality (VR) operation. The supplier’s pro bono ...