In this traditionally slower part of the event season, it’s a perfectly natural response to audit your business strategies and workflow as you make plans for the busy year ahead. But how much focus ...

Brands are at an inflection point. Today, consumers have more options and choices than ever before, and the cost of switching has never been lower. As brands create new, or pivot their existing, ...

December 8, 2021 - As a sign of the times, the name of a cryptocurrency service company will soon replace the name of an office supplies retail store on Los Angeles's professional basketball and ...

What do you think of me? Unless you and I have met before, the answer to that question will be based solely on what you can see about me online. You might have a look at my company website, check out ...

So many brands and companies are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...

On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...

Brands have become increasingly important in today's competitive world both for competitors and for consumers of products. Brands play various roles, the most important being the role of ...

Today we reveal the programme for this year’s Brand Strategy Summit USA. WTR Brand Strategy Summit USA returns to New York on 8 and 9 October to unite senior brand leaders, in-house trademark ...

Mattel announced a new brand organization leadership team with the expressed goals of accelerating its brand management strategy and growing its entertainment business. As part of the reorganization, ...

The most unsettling contradiction of 2026 is not that brands are losing control of their narrative—it’s that they are funding the systems that rewrite it for them. Indian enterprises are investing ...

The company is not providing forward guidance, with Layding stating, “Given our transformation journey and the dynamic consumer environment, we are currently not providing guidance.” Bickley expressed ...