Psychologist B.F. Skinner, the formulator of behavior modification theory, was attempting to prove that the same principles that govern the behavior of amoeba, planaria, rats, dogs and monkeys also ...

Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

As many readers know, my doctoral research area was focused on health behavior change. Specifically, I was interested in finding ways to inspire groups of people to become physically active. One of ...