Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

Isn’t it tragic that so many prominent leaders rely on their intuition for their decision-making process? Gut reactions are seen as something almost magical, acquired either by hard-earned experience ...

Great leaders are often the result of great decisions. Decision making is a human cognitive process that is often completed many times a day. However, hard decisions are the result of analyzing the ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Most organizations have invested heavily in using data to enhance ...

The U.S. Army must exceed the pace of our adversaries at our ability to exploit and process data to drive decision-making; decision-making then becomes the focal point for why data is critical. The ...

Stress from the pandemic has people struggling to make decisions large and small, with nearly a third of adults questioning even basic day-to-day choices, according to a new report. The American ...