In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...

David Pogue, author of "Apple: The First 50 Years," talks with Apple's co-founder Steve Wozniak, CEO Tim Cook, and others ...

Now that's a thin iPhone. Apple made some big product announcements during its "Awe dropping" event in Cupertino, introducing an iPhone 17 line-up that included a slimmed-down model called the iPhone ...

In the company’s latest earnings call, Tim Cook frames privacy as Apple’s competitive edge in the AI boom. Apple isn’t chasing human-like AI. It’s betting the race will be won on trust. As artificial ...