Amazon’s potential abandonment of Fire OS represents a seismic shift in the company’s hardware strategy, signaling recognition that proprietary software limitations have hindered tablet sales and ...

Amazon could finally be ditching its proprietary software on Fire tablets, according to a report by Reuters. The company is reportedly prepping a higher-end tablet that'll run on Android. This device ...

Amazon entered the tablet market back in 2012 and, regular as clockwork, has updated models since then. In the regions where Amazon is strongest, the Fire tablet has a significant chunk of the market.