Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad placement.

Disney is considering a free streaming product as advertising takes a bigger role in making streaming profitable.

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current customers or reengage former clients. Despite numerous ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather-based ad targeting and expanded video ad formats.

Streaming ad spending is expected to surge 13% to $12.3 billion this year as advertisers shift budgets from declining traditional television. Viewers increasingly complain about loud, repetitive, low-quality ads that appear in foreign languages or miss ...

The last twenty years have defined the digital advertising model for small business owners as follows: Learn Google Ads, master Facebook Ads and optimize your way to clicks. This is coming to an end. The recent announcement of chatbot ads (ChatGPT) by ...

Advertisers now need to prove explicit government authorisation before promoting government documents through Google Ads.

Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, including results of research, enhanced Copilot ad integration ...

There are approximately 1.6 billion iPhone users globally, with 158 million in the U.S. While Apple’s highly engaged mobile audience has been of great interest to marketers, Apple has been slow to embrace ads. However, as services revenue continues to ...

Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data platform mParticle; The Trade Desk bought ad metadata ...

Courtesy of Online Community] BMW is finding out the hard way what it looks like when a car company treats its dashboard like a phone screen. A promotional video for the upcoming film Spider-Man: Brand New Day started appearing on the infotainment screens of certain BMWs this week,