Product adaptation is the process of modifying an existing product so it is suitable for different customers or markets. An adaptation strategy is particularly important for companies that export ...

The study of local adaptation is often focused on polygenic traits and requires the estimation of fitness in the field — both aspects pose many challenges. Reciprocal transplant experiments are the ...

As a business enters a new market, it must cope with cultural and demographic differences in the way it handles marketing. Some businesses choose a standardization model, in which the business appeals ...

Adaptation to the unavoidable consequences of climate change has become a necessity globally. However, practitioners, policymakers and scientists encounter and report on many barriers that impede ...