Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

True North Social, a Los Angeles-based digital marketing agency, has completed an analysis of recent changes in Facebook ad targeting capabilities and their impact on campaign performance across ...

Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting in the second quarter, advertisers in the U.S. will now be able to use ...

Floodlight reports several brands, including Target and Williams-Sonoma, are testing ads in ChatGPT's pilot, focusing on consumer intent.